TravelTime

Making a product easier to understand with a refreshed brand and user-first website

2021

Branding

Web design

Optimisation

UX

Travel Time

Making a product easier to understand with a refreshed brand and user-first website

Travel Time needed a brand and website that made their product easier to understand — not just for developers, but for decision-makers too. What they had felt outdated and overly technical, which made it harder to connect with the growing commercial audience they were reaching.

We stepped in to deliver a brand and website update that could act as a strategic stopgap while their team worked on a longer-term rebrand. The goal was to elevate their visual identity and digital presence so it matched the quality and sophistication of their B2B SaaS product.

On the website side, we focused on UX strategy and interface design. We created clearer user journeys, simplified the navigation, and restructured key pages to make their offering easier to explore. Now, it’s easier for people to understand what Travel Time does and why it’s valuable, without needing a technical background.

📊 Suggested ROI stats:

Improved how the product is perceived by both technical and commercial audiences.

Made it easier for stakeholders to explore and understand the offer.

Created more meaningful engagement across key site sections.

The knowledge around branding, user interface and user experience Ohana brings has really helped our company take the next step to where need to be. Work was always of a high standard and delivered to really tight deadlines.

Louisa Bainbridge

CMO